A picture of me standing at a lectern, working on a laptop computer, on the stage of the FWD50 digital government conference

Hi! I’m Alistair. I write surprisingly useful books, run unexpectedly interesting events, & build things humans need for the future.

Tag: thrust

  • Thrust and lube

    For thousands of years, humans have fought friction with force to bend the world to their will. But a digital world is frictionless, and successful companies focus on lube, not thrust, to disrupt their industries.