A picture of me standing at a lectern, working on a laptop computer, on the stage of the FWD50 digital government conference

Hi! I’m Alistair. I write surprisingly useful books, run unexpectedly interesting events, & build things humans need for the future.

Tag: Pitching

  • The purpose of your first slide

    Your first slide is your most important one, because in an attention-starved world, it’s the one that convinces the audience to invest their time. The closing ask, the ROI, the call to action are all critical—but they mean nothing if your audience isn’t engaged.