Preamble: It’s been nearly two years since I wrote something here. In that time, I’ve worked with a dozen or so big public companies trying to understand how to balance keep-the-lights-on, milk-the-cash-cow marketing with the pursuit of disruptive innovations. I’m trying to assemble these thoughts into something—maybe a book, maybe an online course, maybe a […]
When data lets us optimize everything, the sub-optimal will be novel. Is optimization the enemy of taste?