Hi. I’m Alistair.
Hi. I’m Alistair.
I’m a serial entrepreneur, event organizer, speaker, and bestselling author. I write, speak, and consult about subversive innovation, digital transformation, and what comes next.
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Speaking and workshops
I help leaders understand transformational change, build great products, and turn complex ideas in fascinating stories.
Current topics
Underdog marketing
How startups and challenger brands subvert norms to win in noisy markets.
The outcome economy
AI isn’t coming for your job; it’s the end of jobs as we know it. Here’s what to do about it.
Lean analytics
The best companies use data to build a better business faster. Based on the bestselling book.
Government doesn’t have to suck
Tech is changing how societies work together. The public sector needs to update culture and rethink services for a digital age.
Changing from the inside
Adaptive enterprises balance disruption across a portfolio, treating each investment according to its risk, teams, and goals.
What people say
“Easily the most talked-about and listened-to speaker of the day, and of the 3 conferences we’ve done under my watch.”
Flavio Volpe, President, APMA
“Alistair’s thought-provoking and entertaining presentation on what the future might hold was incredibly well received.”
Cait O’Riordan, CPO/CIO, Financial Times
“Alistair’s keynotes—whether they’re about the cloud, big data, analytics, startups, or reinventing the enterprise—have not only been packed with erudite insights, but filled with fun, exciting and pragmatic stories that you can relate to.”
Jinesh Varia, Amazon Web Services
“Clear lessons for us about how to innovate within Thomson Reuters.”
James Powell, CTO, Thomson Reuters
Books
From the Internet and the web, to analytics, Lean Startup, and subversive go-to-market strategy, I’ve written bestselling books that explained how the world was changing—and gave readers a head start on the future.
Just Evil Enough
In a noisy world, the only thing that matters is whether people care. If you want to change the world, you need to create attention and change behaviour. Just Evil Enough shows how founders, companies, and agitators win by subverting norms and challenging the status quo.
“Packed with frameworks and case studies that share specific, unconventional ways to grab attention and build go-to-market tactics into your product in noisy markets.”
Lenny Rachitsky, Lenny’s Podcast
“Essential for any entrepreneur aiming to disrupt the status quo.”
Harley Finkelstein, Shopify
Lean Analytics
Lean Analytics taught a generation of entrepreneurs how to use data to build a better business faster. Translated into over ten languages, it’s the book analysts recommend to their business colleagues and investors insist that every founder reads.
“Your competition will use this book to outgrow you.”
Mike Volpe, Hubspot
“This is a must read.”
One of over 8000 ratings and 800 reviews on Amazon.
Recent writing
If your inbox needs more surprising ideas, weird apps, thought-provoking talks, entertaining rants, and even the occasional live set, you came to the right place.
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Want to change the future?
I help startup founders, business leaders, and government executives understand how technology is shaping the future and tell compelling stories about their place in it.